In the late fifties, a young man with a marked artistic vein had a dream: to give shape with ceramic to his many ideas, create charming and unique objects, destined to last for a long time. Finally in 1961 Sergio Leoni succeeded in realizing his dream by founding his first handicraft laboratory in S. Polo d'Enza. It is a constant and continuous following one another of always new ideas and different products, but each thought and wanted from who loves to create even before commercializing. A great professional nature ioined to an innate sense of artistic and a deeply- rooted love for beautiful things, have permitted Sergio Leoni to give life to a wide range of obiects that today can meet the requirements of a large-scale of clientele. Today, the Sergio Leoni is an asserted firm, although it depends from the experience of qualified technical personnel and upon the introduction of new technologies, it always keeps alive the character and the artistic spirit.